: Marketers integrate products directly into entertainment narratives (e.g., The Lego Movie Nike's "Through The Storm" ) to gain credibility and interactivity. Infotainment
This feature concept has the potential to revolutionize the way users interact with entertainment content and popular media, providing a more immersive and engaging experience. By linking content and media outlets, MediaConnect can help users discover new connections and relationships, expanding their cultural horizons and promoting diversity and inclusivity. xxxvdo2013 link
by AdWeek: This article discusses how social media is changing the way movies and TV shows are marketed. xxxvdo2013 link