If you were reading the PDF, this is the framework you would encounter:
| When you need to show… | Use this visual… | |------------------------|------------------| | Who / What | Portrait, icon, stick figure | | How many | Bar chart, pie slice, dot plot | | Where | Map, floor plan, spatial layout | | When | Timeline, Gantt, calendar | | How | Flowchart, decision tree, before/after | | Why | Scatterplot, multi-variable matrix | Unfolding The Napkin Pdf
