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You cannot cover Indian lifestyle without a festival calendar that runs 24/7.

Indian lifestyle content is a runway of incredible diversity. From the six-yard elegance of the saree to the regal bandhgala sherwani, fashion content in India is a deep dive into regional craftsmanship. In recent years, there has been a significant resurgence of interest in handloom textiles— Banarasi silk, Pochampally ikat, Phulkari embroidery, and Kanchipuram weaves.