In Flanders, the "Non Stop" branding is a pillar of their midday schedule. The station has marketed the fact that they do not interrupt the music for the noon news, directly contrasting themselves with competitors like VRT (Radio 2) and MNM. The midday show is often branded specifically around the "Non Stop" or "Music Marathon" concept.
Qmusic Non-Stop is exactly what it sounds like: a continuous stream of the station’s signature upbeat pop and dance music, qmusic non stop