| Do This | Avoid This | |--------|------------| | Share industry learnings | Complain about coworkers | | Engage respectfully in debates | Overshare personal conflicts | | Show progress and curiosity | Post offensive or illegal content | | Use a professional photo/bio | Leave a blank or unprofessional profile |
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The Modern Handshake: Managing Your Digital Presence for Career Success | Do This | Avoid This | |--------|------------|
In today’s digital landscape, the distinction between your "online life" and "professional life" has largely vanished. Your social media presence is no longer just a digital scrapbook; it is a 24/7 billboard advertising your skills, values, and professionalism to the world. With nearly using social networking sites to research job applicants, your next post could be just as influential as your CV. With nearly using social networking sites to research
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: Tracking how content translates into tangible business results or wider brand awareness.
Emma had always been passionate about fashion and writing. After completing her degree in journalism, she landed an internship at a fashion magazine, where she was tasked with managing their social media accounts. She was thrilled to be working in the industry she loved, but she quickly realized that creating engaging social media content was a full-time job in itself.