: Stripping away unnecessary detail to focus on fundamental shapes like dots, squares, and lines.
It sounds like you’re referring to the book Logo Modernism by Jens Müller (or the associated visual archive). While I can’t provide a direct PDF (due to copyright), I can point you toward legitimate ways to access it or summarize why the article you saw might call it "interesting": logo modernism pdf
Logo modernism was a pivotal design movement that transformed the way companies represented themselves through visual branding. Its emphasis on simplicity, geometric shapes, and clean lines continues to influence modern design. Our downloadable PDF guide, "Logo Modernism: A Visual History," provides a comprehensive overview of this design movement, highlighting the iconic logos, designers, and trends that defined an era. Whether you're a designer, historian, or simply a design enthusiast, this guide is an essential resource for understanding the evolution of logo modernism. : Stripping away unnecessary detail to focus on