Most fonts fail the luxury test because they look like they were free (e.g., Arial, Calibri). Competitors like Futura or Gotham are overused. Hyper Elite Condensed is rare enough to feel custom, but structured enough to feel timeless.
Most fonts fail the luxury test because they look like they were free (e.g., Arial, Calibri). Competitors like Futura or Gotham are overused. Hyper Elite Condensed is rare enough to feel custom, but structured enough to feel timeless.