By searching for the PDF on Drive, you are acting like a Technician, not an Entrepreneur.
Most people who start small businesses are not entrepreneurs; they are (bakers, mechanics, writers) who suffer a "fatal assumption": if you understand the technical work, you understand the business that does that work. This leads to burnout and failure because the owner becomes the business’s main "employee." 2. The Three Business Personalities Every business owner must balance three internal roles: el mito del emprendedor pdf drive